About Deconversion
The SaaS ecosystem is built to keep you in it.
Per IDC, the major enterprise software partner ecosystems earn several dollars in services fees for every dollar of platform license revenue. The firms embedded in those ecosystems won't recommend simplifying them; their revenue depends on complexity. Ours depends on replacing it.
Origin
Why We Built This
Traditional consulting firms have a structural problem: their economics depend on platform complexity. Per IDC's published ecosystem analysis, the Salesforce partner ecosystem earns $6.19 in services revenue for every $1 of Salesforce's own license revenue. Recommending you leave the platform is existential for that business model. So they don't.
That conflict of interest is real, it's large, and no one was addressing it. Then AI changed the economics of custom software development permanently. A system that would have cost $2M to build five years ago costs $400K today. The math now works. The methodology now exists.
The only thing missing was a firm whose incentives were aligned with yours. That's us.
$6.19
Services revenue earned by the Salesforce partner ecosystem for every $1 of Salesforce's own license revenue, per IDC. The math behind the structural conflict.
3,800+
Salesforce consulting partners in the ecosystem. Their renewal depends on platform complexity. Ours depends on yours dropping.
Zero
Established consulting firms positioning around helping enterprises leave major SaaS vendors. Until now.
The Problem
Why Your Current Advisors Won't Help You
Every firm that could advise you on your SaaS spend has a financial reason to keep you where you are. The incentives are structural, not incidental.
Firm Type
Their Incentive
What They'll Tell You
Traditional SI partners
Earn more the longer you stay on the platform
"Salesforce is the best choice"
SaaS Optimization (Zylo / Flexera)
Manage waste, save 10–20%
"Negotiate harder"
Custom Dev Shop
Build, but no methodology
"We can build it": no migration plan
Deconversion
Only paid on successful escape
"Here's the math. Here's how."
Our Model
Aligned Incentives. AI-Powered. Agent-Native.
01
Staffed to the Work
The pod stays small because that is how the harness produces the most value, not because procurement made us promise. We will not pad a team to grow an invoice. Renewal of the Managed Service Agreement is earned by continuing to deliver value, not by contractual lock-in. If the economics do not support migration, we will say so in the Assessment, not after you have committed.
02
AI-Powered Build
AI-assisted engineering makes custom software dramatically faster and cheaper than three years ago. Generation is fast and exploratory; specifications and code mature together, both reviewed before either reaches production. Every merge is cryptographically signed off. What took 18 months now takes weeks, and the savings are real.
03
Built for Agents. Not Retrofitted for Them.
Your vendor bolts AI onto 2004 software, caps each agent at 15 topics and 15 actions per topic, and prices it as a retrofit layer: a $550/user/month seat upgrade to Agentforce 1, Data Cloud as required infrastructure, and per-conversation or per-action fees on top. We build systems where agents are the architecture, not an add-on. No per-seat licensing for users the AI replaced. No per-conversation fees. No governor limits. The agent reads across your full operational data: your CRM, ERP, support records, documents, and data warehouse. Managed under contract with defined SLAs and a 5-day-max change cadence.
The math works. The methodology exists.
The Assessment is the small question with the answer to the big one. Find out what your migration would cost, what it would save, and whether it is viable, before committing to anything.