When you signed that contract, you thought you were buying a tool. What you actually got was a permanent, compounding obligation. One that rises every renewal cycle, expands every time you need a new capability, and extracts maximum value from the fact that leaving feels impossible.
The mechanism is always the same: engineer the switching costs high enough that leaving feels impossible, then raise prices annually on customers who can't easily say no.
This is not an accident. The switching costs were engineered in. Vendor-specific scripting languages and proprietary automation runtimes that run only on the vendor's infrastructure. Partner ecosystems of thousands of consulting firms whose revenue depends entirely on your continued subscription. And, increasingly, the policy itself: SAP's April 2026 API policy prohibits autonomous AI systems from sequencing API calls against SAP except through SAP's own AI runtime. The lock-in is now contractual, not just architectural.
When you've been requesting a feature for three years and the vendor finally ships it, they charge you more for it. When their upgrade breaks your workflows, you pay to fix it. The product was built to serve their revenue model. Your business was a secondary concern.
Now there's a second layer. Every major vendor has responded to AI — the technology that should reduce your software costs — by charging more. To put agents on Salesforce, your seat tier upgrades to Agentforce 1 at $550/user/month (up from $175 Enterprise), plus Data Cloud becomes required infrastructure at $65K–$175K/year, plus conversation fees at $2 per conversation or $0.10 per agent action on top. They're charging you for the AI AND for the software the AI is supposed to replace. It's a double ransom.
The software you're paying for was designed for humans clicking buttons in 2004. AI agents don't click buttons. You need software designed for agents — and your vendor can't give it to you because their entire business model depends on the old architecture. We build agent-native systems that replace the platform entirely. No per-seat ransom. No per-conversation fees. No vendor metering your AI.